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Local Services Ads – Lead Generation for local customers - Google Ads

Local Services Ads helps you book more jobs and gain new customers in the communities you serve. Pay for results – not clicks Only pay when potential customers get in touch through your ads on Local Services Ads, so you can focus on real results for your business.

Reach Local Customers with Local Service Ads - Google Ads

Based on the services you offer, Local Services Ads gives your business the opportunity to appear at the top of Google Search results in the areas you choose. Potential customers can click or tap on your ad to either call you, send you a message request, or schedule a booking directly.

Local Services Ads overview - Local Services Help - Google Help

Your Local Services ad helps you attract customers to your business. Your ad highlights the most important information for customers to choose your business: services offered, service area, hours, and reviews. ... Google adjusts the Local Services ad format to help you attract more leads. Alternate formats may include more or less information ...

Getting started with Local Services Ads

With Local Services Ads, you can advertise your business on Google and receive leads directly from potential customers. These leads come in as phone calls and messages sent through your Local Services ad. You can reply to messages, track bookings, and manage all your leads anytime online. Messaging is currently only available in the U.S. and ...

Local Services Help - Google Help

Official Local Services Help Center where you can find tips and tutorials on using Local Services and other answers to frequently asked questions. ... Manage your business details between Google Business Profile and Google Local Services Ads. Setting up Local Services Ads. Getting started with Local Services Ads. Local Services Ads overview.

Google Local Services Ads: What They Are & How to Set Them Up - Semrush

Though Google Local Services Ads always show up at the top of Google’s search results, there is still limited space. Up to three Local Services Ads can appear on desktop. And two on mobile. Meaning you need to optimize your profile as much as possible to get higher rankings. Google ranks Local Services Ads by evaluating the following:

What Are Google Local Service Ads? A Beginner’s Guide to LSAs

If a customer who booked service via a Local Services Ad is not satisfied with the quality of the work, Google might reimburse the customer up to the amount they paid for the service (with a lifetime cap per customer of $2,000 in the United States). Think plumbers, electricians, lawn care, and the like.

Google Local Services Ads: A complete guide to getting started - Zapier

Google Local Services Ads (LSAs) allow businesses to advertise specific services to local leads. Here's everything you need to know about how to use LSAs.

Local Services Ads expands to over 70 business types - The Keyword

With Local Services Ads, you can advertise your services at the top of Google Search results pages and receive quality phone calls, messages and appointment bookings in the areas you choose. Plus, you can easily track performance and manage your leads, including listening to call recordings with potential customers.

The Ultimate Guide to Google's Local Service Ads - WordStream

What are Google Local Services Ads? Google Local Services Ads are a great supplement to the local SEO strategy for specific industries such as locksmiths, plumbers, garage door professionals, electricians, lawyers, real estate agents, and many more.. When a searcher enters a local search query (such as the one below), they may see several trusted professionals in their area positioned right ...

Google Local Service Ads: What are they and how to use them?

Local Service Ads appear at the top of Google search results when users search for specific services in their location. Unlike traditional Google Ads, LSAs are designed for service-based businesses such as plumbers, electricians, locksmiths, cleaners, and other local service providers. Key features include: A “Google Guaranteed” badge that ...

Google Local Service Ads: Your Ultimate Guide for 2025

In today’s digital era, local businesses need a strong online presence to attract customers. Google Local Service Ads (LSAs) offer an effective way to connect directly with customers searching for your services. Unlike traditional Google Ads, LSAs prioritize verified businesses and operate on a pay-per-lead model, making them cost-effective and highly targeted.

What are Google's Local Services ads? - Blazeo

Google's Local Services Ads (LSAs) are designed to connect local service providers with potential customers by prominently displaying their businesses at the top of relevant search results. These ads are particularly beneficial for service-oriented businesses such as HVAC professionals, movers, electricians, real estate agents, photographers ...

Google Local Services Ads 101: Everything You Need to Know

Google Local Services Ads are only charged for valid leads, so you’re avoiding wasted spend on clicks that might not convert. In fact, historically it was found that the Google Local Services Ads average cost per lead was between $6 and $30—which is much lower than the search ad benchmark average cost per lead of $66.69.

Guide to Google Local Service Ads For Beginners | Nutshell

Google guarantee: Google offers local service businesses the ability to earn Google Guarantee badges, AKA green check marks that appear in LSAs. The Google Guarantee is important because it signals to potential customers that your business has been screened and verified by Google, automatically making it more trustworthy.

Google Local Service Ads | What They Are & How They Work

Top of search results: LSAs are displayed at the top, even above traditional Google Ads.; Pay-per-lead model: You pay only for valid leads, not clicks.; Trust signals: LSAs come with a Google Guarantee badge, helping build trust with potential customers.; Target local customers: These ads help businesses connect directly with nearby customers actively searching for services.

How leads work - Local Services Help - Google Help

Billing for Local Services Ads is managed by Google Ads. Any suspension in your Google Ads account will also suspend your Local Services Ads. Note: Message leads are priced at 50% of the corresponding phone lead. Booking leads are charged at the same rate as phone leads. Message and booking leads are only available in the United States and Canada.

What Are Google Local Services Ads? A Guide to Getting Started

What is Google Local Services Ads? Google Local Services Ads is an advertising service offered by Google that helps local service related businesses connect with customers in their area. Google Local Services Ads are a pay-per-lead advertising model available to businesses who have first been screened by Google.

What is Google Local Services & Why Should You Care?

Enter Google Local Services: a new pay-per-lead service that allows businesses to become Google Guaranteed and enjoy priority ad listings via Google Search. Google’s Local Service Ads are a great supplement to local SEO strategies! This service can be a powerful tool for specific industries such as plumbers, electricians, and HVAC service ...

A Beginner’s Guide to Google Local Service Ads: Quick-Start Guide

Google Local Service Ads are simply Google ads that local businesses use to promote the products and services they offer.. If a business ranks high on Google’s search engine, there is a better chance it will be seen by potential customers.. Google Local Service Ads aim to raise awareness for potential customers of various businesses in their neighborhood or local area.