This guide will explore the steps to trademark a slogan, what is permitted and prohibited under trademark law, and any special considerations involved in the process. ... Examples of Famous Slogans. Here are 10 examples of famous slogans: Nike: "Just do it." - This iconic slogan captures Nike's message of motivation and action in just three words.
Learn the steps and requirements to trademark a slogan with the USPTO. Find out the types of slogans you can trademark, such as suggestive slogans, and see examples of famous slogans.
Let’s start with the basics. The United States Patent and Trademark Office (USPTO) defines a slogan as “a brief attention-getting phrase used in advertising or promotion” and “a catch phrase used to advertise a product.” Essentially, it’s that catchy and memorable phrase that instantly connects with your brand and product.
Trademark slogan examples. A trademark for a slogan is essentially a trademark consisting of words – a word trademark. A slogan might be a phrase, a tagline, a catchy quote, a clever saying, your motto or even a full sentence you want consumers to associate with your business or brand. Here are some famous examples of slogans from British ...
A Slogan is recognized as a ”mark” under Section 2(m) as a collection of words and can be a ”trademark” under Section 2(zb) as it can be graphically represented. Like any other form of trademark, a slogan must be distinctive to be registered. The Process of Registration of Slogans as Trademark
Dealing with the trademark slogan process can be tough. The United States Patent and Trademark Office (USPTO) might send an office action. ... For example, a slogan might be okay in one field but not in another. Real examples show how hard it can be. Sayings like “THE BEST ICE CREAM IN TOWN” often get turned down because they’re too ...
Without inherent distinctiveness, the U.S. Trademark Office will not grant a slogan trademark protection without more. This means that a slogan during its useful life must achieve a secondary meaning such that invokes the mental image of a product or service when experienced by the consumer. If a consumer can experience your slogan in a manner the conjures your product or service to the ...
The Process of Slogan Trademark Registration. ... Examples of Successful Slogan Registrations. Several well-known brands have successfully registered their slogans as trademarks: Nike’s “Just Do It” is an iconic example of a distinctive slogan that has become synonymous with the brand.
To trademark a slogan, it's best to make sure it's not merely descriptive of the goods/services you are offering and that it is memorable enough to be connected to you. A couple of examples of trademarked slogans include KFC's "It's finger-licking good", NIKE's "Just do it", or even McDonald's "I'm loving it" due to its distinctiveness achieved ...
As a business owner, it’s wise to trademark your slogan to establish ownership and gain protection. Let’s walk through some of the benefits of a trademark and the steps to register your phrase. ... For example, “Apple” is used to describe a tech company, but the term would likely be rejected for a company that sells apples.
The following examples highlight some slogans which were successfully registered, and then some which were refused registration as Trade Marks at the UK IPO and/or the EUIPO. Examples of slogans that have been allowed registration: Example of a Good Slogan – No.1: The Slogan – ‘The Fruit, The Whole Fruit, And Nothing But The Fruit”
Such distinctive slogans fall under the category of “suggestive slogans” in trademark law, which are easier to protect than mere descriptive trademarks. For example, “I’m Lovin’ It®” is uniquely associated with a McDonald’s advertising campaign and as such is a trademarked slogan.
The brand slogan has been a part of automobile marketing since before mass-produced Fords rolled off an assembly line. These examples are some of the most recognizable ever created. 12. BMW: “The Ultimate Driving Machine.” In 1974, BMW started using the logo “The Ultimate Driving Machine.” Like the M&M slogan, this differentiates the ...
Example: an environmental group’s “Think Green!” In addition to a slogan, a trademark can also apply to a: * Business name * Phrase * Symbol * Logo * Combination of several elements. In every case, the trademarked intellectual property must be unique and distinctive. Criteria for obtaining a trademark registration for slogans or phrases:
Common Issues with Slogan Trademarks. Trademarking slogans can be tricky due to common pitfalls that often arise during the application process. Being aware of these issues can help you avoid delays or denials: ... For example, a slogan like “Quality You Can Trust” is too generic and could apply to any business. If a slogan is initially ...
