Learn how to do keyword research for SEO and content marketing with this step-by-step guide. Find out how to study your niche, define your goals, create a list of topics and seed keywords, and use keyword tools to refine your search terms.
Want a bonus? Type in some of those related search terms and look at their related search terms. Looking at the related search terms for “AI search grader free,” I can see that people are also searching for more information on generative search engines. Source. Step 5. Use keyword research tools to your advantage.
The search demand curve is a graph that shows keywords with high volume to the left and lower search volumes to the right. Longer queries that are more focused fall to the right.
2. Refine the list and cluster. The next step is to refine your list using filters. Some useful basic filters are: KD (Keyword Difficulty): how difficult it would be to rank on the first page of Google for a given keyword.Traffic potential: traffic you can get for ranking #1 for that keyword and other relevant keywords (based on the page that currently ranks #1).
Context is key. Factors That Influence Keyword Search Volume. Before targeting any keyword, check if these factors might affect its search volume: Seasonality: Search volumes naturally rise and fall throughout the year (like “gift ideas” in December) Trending topics: Current events and trends can temporarily boost keyword search volumes
Each cluster should consist of numerous keywords with many different search intents and should exist within its dedicated folder. In other words, the SEO folder will include SEO tools, keyword research, and backlinks clusters. 3. Group keywords with similar search intent. If you’re unsure which keywords share the same intent, simply Google them.
Semrush’s keyword database is the biggest on the market—it contains over 25.7 billion keywords. And you can easily search it with the Keyword Magic Tool. Just enter a seed keyword (a term to base your search around) and your domain. Then, choose your target location and click “Search.” You can view five types of results:
🛠 Method 1 to Check Competitor Keyword Rankings: Manual Search (Quick Check) Open an incognito browser to remove personalized search influences. Search for your target keywords (e.g., “Best Exercises for Abs”). Note which competitors appear on Page 1 of Google and analyze their content format (blogs, videos, guides).
Find a good mix of search volume, competition level, and intent to your products and services, and you’ll be in a good spot. You can delineate SEO keywords by identifying keywords that are informational in nature (as opposed to commercial). Long-tail keyword research, the art of finding keywords that are longer and more detailed, is a great ...
Here are some tips to help you effectively incorporate key search terms: Conduct thorough keyword research to identify relevant and high-volume keywords that align with your business and target audience. Place keywords strategically in your website's meta tags, including the title tag, meta description, and header tags (H1, H2, etc.).
Both the search volume and Traffic Potential metrics are country-specific, though. So if you need to gauge the worldwide search traffic of a top-ranking page, you’ll need to use Site Explorer with “All countries” mode selected. Keyword Difficulty. Experienced SEO professionals typically gauge the ranking difficulty of each keyword manually.
Fortunately, people tend to search for the same things — or often very similar things — for which you can group keywords together, i.e. into entities. When done right, keyword research helps you find the best keywords for your particular website. "Winning" keyword research helps you to find phrases and topics which:
Benefits of using WordStream’s keyword tools, including the Free Keyword Tool, for better SEO include:. More SEO Keywords – Get FREE access to thousands of keywords plus keyword search volume data, mailed right to your inbox.; Targeted SEO Keywords – Filter your keyword results by industry or country so you can focus on the keywords that will really work for your account.
Google describes these intents in their Quality Rater Guidelines as either “know” (find information), “do” (accomplish a goal), “website” (find a specific website), or “visit-in-person” (visit a local business). While there are thousands of possible search types, let’s take a closer look at five major categories of intent: 1.
This is known as “search volume” and it’s a key criteria in keyphrase research. It is the size of the prize. The more demand for a keyphrase, the more potential traffic. You can see an estimate of monthly searches for any phrase in your SEO software. Here’s what the report looks like in Moz and Semrush for the phrase “neuromarketing ...
Long-tail keywords are longer, more specific phrases that users type into search engines. Unlike broad, single-word keywords, long-tail keywords usually consist of three or more words and target a narrower, more focused search intent. For example, instead of searching for "shoes," a user might search for "best running shoes for flat feet."
You’ll also find higher-funnel questions that people in the market for a wedding cake need help with, like “what size wedding cake to feed 200.” The next step would then be using one of your keyword research tools to get search volume data for these questions, as well as other helpful metrics to ensure the keywords are worth pursuing.
In other words, the higher the KD score of a keyword, the more backlinks you’d likely need to rank on the first page of Google. You can filter for keywords by KD score in Keywords Explorer. So if you only want to see low-difficulty keywords, just set the maximum filter to something low like 10:
