Reach Local Customers with Local Service Ads - Google Ads
Based on the services you offer, Local Services Ads gives your business the opportunity to appear at the top of Google Search results in the areas you choose. Potential customers can click or tap on your ad to either call you, send you a message request, or schedule a booking directly.
How to improve your local ranking on Google
Google review count and review score factor into local search ranking. More reviews and positive ratings can improve your business' local ranking. Your position in web results is also a factor, so search engine optimization (SEO) best practices apply. Tip: There's no way to request or pay for a better local ranking on Google. We do our best to ...
About Local Ads - Google Help
Multiple Local Ad formats are available on Search, and Google determines which format is shown based on user query, ad-relevance, and overall context. Local Ads on Maps When customers search for businesses, explore a local area within Google Maps, or navigate to a place, Google matches these actions to your business’s location.
About direct business search - Local Services Help - Google Help
You can use direct business search in conjunction with other Local Services Ads features to reach the right customers and showcase what makes your business unique. How will my ad show up. When someone searches for your brand or business directly on Google, your Local Services Ad will be eligible to appear. Your ad will be the only Local ...
Google Maps
Find local businesses, view maps and get driving directions in Google Maps.
Find a place - Google
Find a place - Google
Search locations on Google Maps
Local results appear for people who search for businesses and places near their location. They're shown in various places across Maps and Search. For example, if you search for 'Italian restaurant' from your mobile device, you can get local results. Google shows you nearby restaurants that you’d want to visit.
Local Search: A Quick Guide for Small Businesses - Semrush
The local pack, (also called the map pack, snack pack, or 3-pack) is a result that shows up in Google search results for local queries like “restaurants near me” or “plumbers in [city].” It typically displays the top three businesses that match your search, along with a map for easy reference.
Google's New Local Search Features Are Finally Here - Search Engine Journal
Updates To Google Local Search Search With Live View. Beginning next week, search with Google Maps Live View is rolling out in London, Los Angeles, New York, Paris, San Francisco, and Tokyo on ...
Guide to Local Advertising for Your Online Presence - Google Ads
For businesses that want to connect with more local customers looking for services like theirs on Google Search, Local Services Ads is a must. By making use of the simple tools on offer, providers can create an account within minutes — and start finding leads without the hassle of building an online presence or a website from the bottom up. ...
Google Local Search Optimization—What You Need To Know - Uberall
1 - Proximity: The Number One Factor in Google's Local Search Ranking. Google is smart enough that the search engine infers local intent even if the searcher doesn’t include “near me” in their query. Google also adjusts results based on whether a searcher includes a location in their search. For instance, “Best deep dish pizza downtown ...
How Does Google Local Search Work? - ricketyroo.com
Google organic search matters for local, too. The assumption we’ve been working with so far is that local SEO and Google’s local algorithm are all about getting a Google Business Profile to perform well in a Maps search. That’s a safe assumption, but local search doesn’t stop there! On-site SEO is a prominence signal
What Is Local Search? - BrightLocal
The most common result you’ll see when making a local search for a business is the Local Pack, though Google is doing its best to make AI Overviews the de facto search result—more on this shortly. The Local Pack is a section of Google’s search results that shows the top local businesses related to your query.
Search for nearby places & explore the area - Google Help
Local search results in Maps are based primarily on relevance, distance, and prominence.These factors are combined to help find the best match for your search. For example, Google algorithms might decide that a business that's farther away from you is more likely to have what you're looking for than a business that's closer. Therefore, it will ...
What Is Local Search On Google? - ExpertBeacon
Understanding Google Local Search At its core, Google local search refers to any Google query that has local intent behind it. This could be a search like "pizza near me", "best hair salons in Chicago", or "oil change Miami". When a user makes a local search, Google detects the geographic location in the query and returns results that are most ...
Local SEO: The Definitive Guide (2025) - Backlinko
When Google sees that a search has local intent, it uses a different set of factors to choose from and rank the available results. In fact, local SEO has a whole set of unique ranking signals, including: The location that the person is searching from; NAP citations;
Google & Apple Maps: 20% of Local Searches Now Start Here
BrightLocal’s Consumer Search Behavior study found that Google, Apple, and Bing Maps make up 20% of all local searches. This is a big part of search traffic that many marketers might be missing ...
The Ultimate Local SEO Guide for Small Businesses
The user will see search engine results pages focused on local businesses, rather than nationwide or worldwide. Local businesses are likely to show up both in Google’s local pack, and in organic search results. Let’s look at each one in turn. Local packs. Google’s local pack, if there is one, usually shows directly after the sponsored ...
Google's Local Algorithm and Local Ranking Factors - BrightLocal
Google’s local search algorithm uses three key components to determine which businesses appear in local search results: proximity, relevance, and prominence. Proximity. Proximity refers to the physical distance between the user’s search query and the business. The closer a business is to the user’s location (or the location they are ...