Google Business Profile Insights is a feature within the Google Business Profile (formerly known as Google My Business) that provides detailed analytics about Google Business Profile performance and how customers interact with a business listing on Google. Uncover key Google Business Profile insights and metrics critical for local search success.
Performance metrics for your Google Business Profile Let’s examine the specific metrics you can look at. Remember that some of these are category-specific, so you may not have all these options.
Google Business Performance API has a NEW API method that allows fetching multiple `DailyMetrics` in a ... like views, queries, and actions."],["These metrics can reflect user engagement across Google Search and Maps."],["Metrics are categorized by type, including queries, views, actions, and photos."],["They offer insights into customer ...
Google Business Profile Insights Metrics. Overall Rating: Insights keeps track of how many reviews your business has received over a set time period and displays your average review score. Customer reviews don’t just influence potential customers’ decision-making — they also serve as an off-page local SEO ranking signal. Ideally, you want ...
Google Business Profile Performance Insights (formerly known as Google My Business Insights) offers an easy place to start. ... If you’d like to see a sample of the Google Business Profile insights metrics that can be downloaded in the bulk report you can see a sample that we have added to a Google Sheet here. Run a Local SEO Audit in Minutes.
7 Key Metrics to Track. In 2024, these seven Google Business Profile (GBP) metrics will boost your local SEO and help you outpace competitors: 1. Search Numbers. Monitor how often your business appears in Google searches: Direct searches: People looking for your business name; Discovery searches: Users finding you while searching for products ...
Google Business Profile Metrics. There are numerous metrics that you will see on Google Business Profile involving the data on how customers interact with your listing. For example, these metrics can illustrate how many users went to your website or discovered your brand from both paid and organic searches.
Google is making it easier to access more profile metrics directly from your client’s business profile through Business Profile Performance reporting as new metrics continue to be added. According to Google, here are the metrics you’ll see in your client’s business performance report , as well as a few of the known differences from GBP ...
Hence, it’s worth taking the time to understand your Google Business Profile insights and which metrics are essential for your business goals. 8 top Google Business Profile analytics KPIs to track 1. Total searches Total searches measure how often your Business Profile appears for a specific search query or search term.
Since the metric focuses on views of the Business Profile, as opposed to overall views of the Business on Google, it may also be lower than the number of views that you find on your Business Profile and in email notifications. Direction requests: Number of unique customers who request directions to your business. We changed how we tally unique ...
Views on Maps: A customer found your business through Google Maps. These display as “Maps views” on bulk reports. Total views: The total views of both Google Search and Google Maps. To access details about how many customers found your business for a specific product and day: Select the day. Desktop: Place your cursor over the day. Mobile ...
Google Business Profile Analytics is a powerful tool for tracking and measuring performance of your profile. Now, with a better understanding of the metrics in Google Business Profile Analytics, you’ll better be able to understand how your profile is performing, and where you can further optimize to improve visibility, and more importantly ...
A study has revealed that the Google My Business analytics explores 45,000 anonymous listings across 36 industries in order to empower local businesses to benchmark their insights against the wider industry. Suggested Read: How to Rank your Local Business Higher on Google. Google My Business Analytics: Metrics You Should Know
Some metrics are self-explanatory, while others need a little clarification. Here are the main metrics for Google Business Profile that you’ll see on the Platform: Total search impressions – the total number of times customers found your Profile by search on Google Maps or Search
In this case, the UTM code tells Google Analytics that the traffic came from Google, via organic search, specifically through your Google Business Profile. By using this method, you can ensure that traffic from your GBP is properly categorized in both Google Analytics and Google Search Console, unlocking insights that are otherwise limited to ...
Regularly reviewing key metrics like response rates, review frequency, ... Managing reviews across a wide network of Google Business Profiles can seem daunting at first, but with a solid, scalable ...
As a business owner in the digital age, understanding the performance of your Google Business Profile (GBP) is crucial. While it's easy to get lost in the multitude of metrics available, focusing on the key performance indicators can provide valuable insights into your business's online presence and customer interactions.
