By default, this feature is enabled and will automatically track the following events: Page view (event name: page_view) Scroll (event name: scroll) Outbound link click (event name: click with the parameter outbound: true) Site search (event name: view_search_results) Video Engagement (events: video_start, video_progress, video_complete) File Download (event name: file_download)
This example assumes that you are using the analytics.js tag. See if you are using Classic Analytics (ga.js) or Universal Analytics (analytics.js). <script> /** * Function that captures a click on an outbound link in Analytics. * This function takes a valid URL string as an argument, and uses that URL string * as the event label.
Step-by-Step Guide: Creating Trackable Links in Google Analytics 4 (GA4) To create trackable links in Google Analytics 4, follow these steps: Open the GA4 Campaign URL Builder. Enter your website URL in the "Website URL" field. Fill in the required "Campaign Source" field—this identifies the referrer, such as "google" or "newsletter".
Google Analytics link tracking allows you to identify the links that attract the most user interest, helping you optimize your content and navigation. Image Clicks. Sometimes, images are clickable, leading users to other content or products. Tracking image clicks can provide insights into which visuals attract the most attention.
To track link clicks in Google Analytics, you need to track them as ‘events’. Events are specifically designed to capture different user actions on a website, whether it be filling out a form, watching a video, or clicking a link. You then have the option to track these events as ‘Goals’ in Analytics.
How to track link clicks using Google Analytics 4 Tracking link clicks in Google Analytics 4 is simpler than it was in UA. There’s also some automatic click tracking you can set up easily. In this section, we’ll look at: Automatic link click tracking ; Custom link click tracking ; Let’s dive in. Automatic link click tracking in Google ...
Historically, tracking link clicks in Google Analytics required manual setup through Google Tag Manager or by modifying the tracking code on your site. But with the launch of Google Analytics 4 (GA4) in October 2020, things have changed significantly. GA4 introduced a new event-based data model powered by machine learning, with the ability to ...
In addition to Google Analytics, you can use link trackers to get insights into your website’s traffic. They have additional features that can be of use and can help track links that are shared elsewhere. For example, Google Analytics’ tracking is based on JavaScript that needs to be put into your website code, and link trackers use redirects.
The process for setting up link click tracking is different for Google Analytics 4 (GA4) compared to how it had been in Universal Analytics (UA). This guide is focused on GA4 link click tracking. For Google Analytics 4, external link clicks are one of the “enhanced measurement events” that GA4 can track for you automatically.
Tracking Specific External Link Clicks. To track specific external link clicks (like a social media profile, partner link, or reference article) we recommend Google Tag Manager Event Tracking. Google Tag Manager allows you to create unique click “variables” and “triggers” to pull in the “click url” to your Google Analytics event ...
Link tracking tags. A Google Analytics campaign tracking link consists of a URL for the web page you're linking to, followed by a question mark and UTM parameters to identify things like source, medium and campaign name. We use the utm_parameters like this: utm_medium = email; utm_campaign = the email campaign name (not subject line)
The third step in setting up successful Google Analytics tracking links is defining the campaign variable for each primary initiative. The following are example identifiers for the “campaign” field based on the identified goals. It will be important that every link being created for use in an online channel leverages the same consistent ...
Updated 12/27/24: The GA4 click event is an enhanced measurement event that Google Analytics can track automatically. But it doesn’t track all clicks on its own. ... Let’s now look at how you can use Google Tag Manager to track internal link clicks. By following these steps, you’ll be able to create an event called internal_link_click ...
For internal click tracking and more advanced button and link tracking data, you need to use Google Tag Manager. Thank you for making it to the end of this beginner’s guide to GA4 click tracking. If you are interested in more advanced click tracking configurations with the help of GTM, keep an eye out for our blog.
When you use MonsterInsights, Google Analytics tracking is automatically enabled for the buttons we’ve already gone over, but the plugin also allows you to track clicks on custom links. A unique feature called Custom Link Attribution lets you seamlessly track your call-to-action buttons and other significant links to gain deeper insights into ...
Aside from marketing campaigns, tracking link clicks is also useful in the following: Email link tracking; UX click tracking; How to track link clicks in GA4. As mentioned above, GA4 is much more user-friendly than Universal Analytics when it comes to tracking link clicks. You can do this in two ways: automatically or with a custom setup.
click – When a user clicks an outbound link. file_download – When a user downloads a document, PDF, or other file. video_start, video_progress, ... How to Track Events in Google Analytics 4. Tracking events is only half the battle—now you need to make sense of the data. GA4’s reporting isn’t as straightforward as Universal Analytics ...
In order to link this to your Google Analytics, you will need connect the Trigger to your Google Analytics Tag. To do this you will need to follow the direction below: Click Tag. Choose the Google Analytics Tag template, Choose Tag type Universal Analytics. Configure the Tag, Add your GA ID to the Tracking ID. For Track Type, select Event. For ...
