Here we will share two great story and storytelling examples to illustrate the how’s and why of these techniques. Have you noticed that facts are meaningless without a contextual story? Don’t tell facts to influence, tell stories. The more you improve storytelling, the more your influence … it is as simple as that.
In this example of brand storytelling advertising, Spotify plays into what makes our music preferences unique, such as obsessively listening to the same song on repeat: This is a common theme throughout our storytelling roundup: telling a story makes a faceless brand or service feel personal and human , which makes us feel more positively ...
Linking your product with worthy causes provides a great opportunity to tell stories that capitalize on people’s lived experiences and emotions. ... Get more brand storytelling examples here. Kristin Savage. Kristin Savage nourishes, sparks and empowers using the magic of a word. Along with pursuing her degree in Creative Writing, Kristin was ...
The world’s biggest brands understand the power of storytelling in marketing – here’s a round up of some of the best storytelling marketing examples over the last 18 months, from the likes of Coca-Cola, Guinness and Apple. Disney. Disney is, of course, no stranger to storytelling, and this ad for Disneyland Paris shows off the brand’s ...
Examples of Compelling Brand Storytelling. Although strong brands across different markets rely on distinct storytelling types to reach their target audiences, here are a couple of brands whose commitment to their story resonates strongly in their industries and within our current media landscape. TOMS. TOMS is one of my favorite examples. For ...
Perhaps the most enchanting example of storytelling by the brand was its 2016 film The Tale of Thomas Burberry. A dramatic depiction of the brand’s creator’s life, it felt more like a movie trailer than an advertising campaign and took the advertising world by storm winning numerous awards. Have a look at it here, and watch how it follows the archetypal storytelling plot structure ...
The world’s biggest brands understand that storytelling marketing examples extend far beyond just the product. Take Disney, which has mastered the art of heartwarming tales. ... Every great tale starts with a problem and leads to a solution that ties directly back to the brand’s purpose. Whether the conflict is overcoming adversity, as we ...
Good storytelling is one of the supreme disciplines of content marketing. The following 10 storytelling examples from all over the world show what is important. What do all the good storytelling examples ultimately have in common? Basically the following patterns can be identified: The stories seem authentic and not staged. Not self-centred advertising is shown, […]
Great stories have the power to captivate and engage readers, leaving a lasting impact on their minds. By examining some unforgettable storytelling examples, you can learn valuable lessons that will enhance your own storytelling abilities. ... To find inspiration, explore a wide range of storytelling examples, such as digital storytelling ...
For association or nonprofit communicators, marketers, or public relations specialists, knowing how to tell a great story is an important skill to master, especially when you have a mission to convey. In this article, you’ll see 15 examples of storytelling in marketing to both show and tell you how it’s done. In the words of Rachel Gillet:
The campaign allows viewers to learn about the issues and the entrepreneurs’ solutions, creating a win-win situation for all parties involved. This great example of brand storytelling positions Salesforce and FORTUNE Brand Studio as companies that care about ESG investing and support innovative solutions.
Now, let's look at the best examples of captivating brand storytelling, divided into three categories: the master storytellers, making an impact, and having fun. Let's go! The Master Storytellers: Apple, Coca-Cola, Nike, Disne y. When it comes to brand storytelling, a few companies have truly mastered the craft. These titans have not only built ...
Brand storytelling is what elevates good brands to great brands. As humans, we crave stories that make us feel something, giving labels tremendous opportunities to make genuine personal connections with consumers. This strategy is the art of combining data, narrative, and creativity to produce a strong identity that connects you to your customers.
Then, in great storytelling fashion, the team talk about how they created a database full of HR information, SOP, and otter cams that everyone can use and build together. It's A+ storytelling because Notion could have just said, "yeah, Figma uses Notion to do their onboarding."
Explore sample narrative essay examples and tips to help you write your own compelling story. Learn the structure, style, and elements of a great narrative. ... We’ll also walk through real examples to spark your creativity and show you what good storytelling looks like on paper. Whether you’re a student tackling an assignment or just ...