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Make sure the alt text is unique for each photo on the page. Bonus Tip: If the image does not contain a photographer, you probably don’t want to optimize the alt text for [location]+[specialty]+photographer (that doesn’t describe the image). You can still get creative and optimize for relevant variations! Real examples of alt text for ...

Introduce diagrams in the body text, not in the alt text. Examples. The following examples apply the principles of writing helpful alt text. Review the alt text options for each example. The most appropriate option provides concise and relevant context for the image. Example 1. Consider these alt text options: Too concise: alt="Waffles."

Avoid repeating parts of the main text in the alt text. For example, if a paragraph under a bar chart describes the trends, you do not need to repeat this description in the alt text. Avoid overly long descriptions in the alt text. If the image is very detailed and requires a longer description, include a short description in the alt text, then ...

Our examples of alt text are meant to give you a sense of how to write alt text for different types of images, but you should always factor in your page topic and surrounding text to write helpful alt text. Ask Yourself: What information am I trying to convey with this image in ...

For example, if you are writing an article about “How to Write ALT text” and you include an image of a women typing on a computer, the ALT text should explain how this image relates to the content of your post, such as “woman writing ALT text for her website on a laptop”.

An article about the descriptive text in web content.

This is the auto-generated alt text for the picture: “A picture containing outdoor, person, working, raft.” Auto-generated alt text uses object recognition technology to derive a description of an image. The results are often far from perfect, and this is an example of flawed alt text that doesn’t convey the point of the image.

Alt Text (aka alternative text or alt attribute) is an HTML attribute that describes what an image is about. The alt text is not shown to users, but it becomes visible when an image cannot be loaded. Search engine crawlers use the alt text value to understand the image context, and screen readers use it to ‘read aloud’ the image to users ...

Example for a Line Chart: Alt Text: "Line chart showing revenue fluctuations for Q1 2024, starting at $50K in January, peaking at $70K in February, and ending at $55K in March." Alt Text for Medical Images. Key Points: Describe the relevant features of the image, including anatomy, medical conditions, or procedures depicted.

Alt text example. Alt text provides meaning when a user cannot see a digital image. For example, if an ecommerce product page includes a photo of a shirt, the descriptive text might read: “A men’s button-down Hawaiian shirt in a navy and white floral print.” This is much more helpful than text that simply reads, “A shirt.”

What is Alt Text? Alt text (alternative text) is a short, written description of an image that helps improve web accessibility and enhances search engine optimization (SEO). It allows visually impaired and Color-blind users to understand images through screen readers and provides context when images fail to load. Alt text is essential for compliance with the Web Content Accessibility ...

For example, avoid overly long descriptions, as concise and informative alt text is crucial. The phrases “image of” or “picture of” are redundant and don’t provide meaningful information. Also, while decorative images may not require detailed alt text, they should still have a brief description for accessibility.

Final Thoughts: The Power of Alt Text Examples in SEO & Accessibility. Alt text is a small yet powerful tool that bridges the gap between SEO, accessibility, and user experience. Whether you are optimizing an e-commerce store, a blog, or a corporate website, writing clear, concise, and relevant alt text can make a big difference.

In this example, the text next to the image also serves as the alternative text, so the alt attribute for the image can be empty.. Image and text are wrapped by the same <a href> The second scenario where you’d use an empty alt attribute is when the same <a href> attribute (the HTML used to create links) wraps around the functional image and link text.

Let’s look at three alt text examples that follow best practices. Example 1: NASA. This blog post is about a photo taken by the Hubble Space Telescope. NASA provides highly descriptive alt text to ensure users with visual impairments can understand what’s in the photo. Alt text: Spiral galaxy with bright core, spiral arms, and a slight glow ...

Here are some real-world examples of alt text for various types of images: Informative Image: Alt text should convey the image’s content. Image: A chart showing the company’s revenue growth over the past five years. Alt Text: Line chart displaying the company’s revenue growth from 2017 to 2022.

Alt text example #5: How an alt text generator for images works (and doesn’t) Here are a couple of attempts made by the AHREFS alt text generator. The one on the right is pretty good: "A woman wearing glasses stands with a unicorn against a blue background. The words 'passive income is a myth' are written on the background."

Alt Text Example. Here are some practical alt text examples to guide you: Example 1: Product Image. Image: A red running shoe. Alt Text: “Red running shoe with breathable mesh design and white sole.” Example 2: Blog Post Illustration. Image: A person typing on a laptop with a coffee cup nearby.

The Alt Text Flow Chart below is a quick-reference guide designed to help you decide what needs alt text, what doesn’t, and how to approach writing it effectively. It’s a simple tool to get you thinking more critically about the visuals you include in your content—and how to make them meaningful for all learners.