International News Media Association · 3d“Connect me” is the most underserved user need
Consultant Khalil A. Cassimally shares his thoughts on the popularity of user needs and how news companies can best lean into the content strategy.
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International News Media Association · 3dWhy 2025 is all about user needs
In 2025, I challenge you to send me a news user need I have yet to come across. A year ago, I predicted the spread of user needs models in global publishing, and I stand vindicated. Across continents, newsrooms have been enthusiastically adopting their own ...