News

Icon for www.uab.eduKaleido Scope · Aug 17, 2020

Friendly URLs & Link Tracking

A UTM code is a simple code you can attach to a URL in order to track a source, medium, and campaign name. This enables Google Analytics to tell you where searchers came from as well as what campaign directed them to you. For more information on UTM ...
Android Authority · 18d

That article you shared from Discover? It might be using a mysterious Google URL now

Google Discover is testing shorter 'search.app' links for sharing content on Android. This update hides the URL but preserves rich previews.
PhoneArena · 11d

Google patched a Chrome flaw that's been tracking you since forever

Google patched a major vulnerability in its browser – one that has actually been around since day one and could've been used to snoop on your browsing habits.
Search Engine Journal · 3d

Google Analytics Adds New Features For Privacy-Era Tracking

Google Analytics adds new data quality features to help track campaigns and overcome privacy limitations. Google Analytics adds features to improve data accuracy as privacy rules limit tracking. New attribution tools track campaigns even when users decline cookies.