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Scrolling through the reels on TikTok you might come across some video that piques your curiosity and makes you question “How can this get viral?”. Well, it all comes down to how TikTok's algorithm functions.

TikTok’s dominance in short-form video has reshaped social media. Rivals like Meta, YouTube and LinkedIn are investing to compete for users and ad dollars.

Episode 4 of Cue the Commentary explores Tik Tok, highlighting some of the subgenres and trends that are garnering many views. The music used is “Four Way” by William Ross from the Free Music Archive (freemusicarchive.

This TikTok trend is all about taking an action or a trait typically seen as negative (especially when women and girls do them) and spinning them into something more positive. For example, if girls are called out for gossiping, they might make a video that says, “God forbid a girl keeps traditional storytelling alive!”