mavii

Current thinking and writing on the subject of designing surveys to make the questions most conducive to accurate, useful answers and better quality data. To make accurate measurements in market research, researchers need to consider carefully the wording ...

In this course you will learn..... how to develop quality survey questionnaires how to implement a survey ... build your resume while learning the finer points of effective survey design and analysis. This course will meet the second methods requirement ...

Leading and misleading questions always yield questionable data, based on which you are highly likely to report findings that can misguide stakeholders. Moreover, decisions they make based on such data could cause an organization's failure rather than lead ...

Pretesting is the last stage in the design of a questionnaire where mistakes can be detected before the final survey is implemented. It is used to refine the instrument and identify errors which may only be apparent to the population of concern.