Sony Is Using Roblox to Market ‘Karate Kid: Legends’ to the Next Gen (Exclusive)
Sony Pictures and Gamefam, which calls itself “the leading metaverse media company for Gen Z & Alpha communities,” have joined forces on a Karate Kid Training Simulator on Roblox, The Hollywood Reporter has learned. The game launches on May 2, weeks ahead of the Karate Kid: Legends May 30 theatrical release (in the U.S. and Canada).