News

Search Engine Land on MSN.com · 2d

Smarter ways to visualize search marketing data in 2025

Go beyond basic SEO or PPC reporting. Transform raw marketing numbers into visual stories that drive decisions and strategy.
Search Engine Land on MSN.com · 16d

Is keyword targeting as impossible as spinning straw into gold?

Once a golden strategy, keyword targeting is losing its shine. In 2025, success comes from intent, behavior, and emotional relevance.
Icon for searchengineland.comSearch Engine Land · Aug 13, 2020

What to know about PPC keyword research tools and match types

The goal is to simplify the process of benefiting from this strategy in one ... and list them as negative keywords. Negative keywords can be set at the account, campaign or ad group level.
Forbes · 7d

Utilizing Local SEO And PR Strategies To Boost Service Businesses

Regional link-building is a long-term strategy that can show a service-based business is an authority in both its region and industry.
MarketersMEDIA Newsroom · 4d

Hyper-Targeted Content Strategy for Traffic & Visibility Growth Announced

Digital agency Max 2U Media announces a hyper-targeted content marketing strategy developed to deliver long-term organic traffic and increase conversions for local businesses. A “Done For You” model,
Search Engine Land on MSN.com · 9d

Amazon advertising match types: What you need to know

Learn how Amazon ads match types shape your ad success – and how to use them to cut waste, boost rankings, and drive real results.
Forbes · 6d

How To Use AI And Machine Learning To Transform Your Marketing Strategies

AI and machine learning are reshaping how brands interact with their audiences and redefining campaign management, customer engagement and data-driven decision making.
PMLive · 8d

The synergy of SEO and PR in healthcare communications campaigns

SEO and PR are often seen as separate comms strategies but when used synergistically can help your campaign stand out among the noise. Find out how.
Icon for www.colorado.eduCU Boulder News & Events · Sep 27, 2024

Campaign Planning & Strategy

The Campaign Planning & Strategy team collaborates with colleagues within CU Boulder Advancement to deploy strategies and activities related to the successful execution of the university’s first campus-based comprehensive campaign. This work focuses on ...
MarketersMEDIA Newsroom · 17d

Newark Multichannel Content Marketing Campaigns For Brand Authority Launched

New Jersey-based digital agency Path2Excel now offers a done-for-you multichannel content marketing solution for businesses in Newark and surrounding regions.
newswit · 13d

With a Clever Pay Per Click Strategy, SMEs in Tourism Can Take on the Big Guys – and Win

There has never been a better time for small businesses in tourism to secure more bookings with pay per click. In a 4MyTravelResearch-minute audio interview with Bronwyn White of MyTravelResearch.com,