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• Look for someone with a strategic mindset. Someone who understands the role of marketing within your business, rather than someone who just executes marketing tasks for the sake of it, will help you move the needle on what really matters. To get a sense of this when hiring, ask questions about what marketing activities they might propose and why.

Creating engaging job descriptions is essential for drawing top talent to your organisation. With candidates spending 40 seconds or less skimming a job post, it’s essential to capture their attention effectively.

From one-off favors to chronic over-functioning, taking on tasks that don’t belong to you drains your energy and dilutes your impact. You’re already juggling competing deadlines, back-to-back meetings,