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Images that are purely decorative and don’t convey information don’t need descriptive alt text. In these cases, best practices recommend leaving the alt text field empty ("") to signal screen readers to skip the image. When an image contains text ...

Making your online content and social media profiles accessible to the majority of people stumbling across your posts is an intentional practice. From Instagram and Twitter photo descriptions to ...

Magazine and book covers are typically images with text. Consider whether being able to read that text affects a user's ability to understand the concept represented. Alt text is limited to 100 characters including spaces. As best as you can, crop the ...

Writing alt text can be more of an art than a science. Ask yourself why the image is important in the context of the document, and let that guide your decisions on which details to include in the description. It is best to put the most important ...

The best alt text gives users of screen readers and search engines a good ‘picture’ of what the image consists of and how it relates to the rest of the information on the page. It uses keywords and punctuation in a natural way and is concise at under ...