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Meta tags are levers of control – not just code. Use them to boost visibility, drive clicks, and shape how AI sees your content.

Getting your website to rank higher on Google is a must for any business looking to thrive online. Whether you're a sm

Regional link-building is a long-term strategy that can show a service-based business is an authority in both its region and industry.

Strengthen your local SEO by understanding your competitor's strategies, refining your approach, and targeting key opportunities.

Google’s keyword planner is the simplest, fastest and free tool for finding keywords. It is mainly used for SEM (Search Engine Marketing), advertising campaigns on Google Ads, but you can also use it to discover keyword ideas for organic search.

However, for first-time marketing clients, SEO can feel overwhelming. With search engines constantly updating their algorithms, it's essential to stay informed and apply the right strategies. For those new to SEO,

Marketers should embrace AI Search Optimization (AISO) as an opportunity to apply holistic approaches to search behavior assessed within analytic tools. This means optimizing not just for keywords but for the entire search experience, including AI-generated summaries, featured snippets and voice search results.

Google's AI Overviews are changing the way we search online, introducing AI-generated summaries that provide instant access to information. By placing these sum

Google's John Mueller was quick to debunk a claim that owning an .esports domain will have no positive SEO effect. He said on Bluesky, "There's no positive SEO effect from a TLD like that."

It's been about a week and what would be do without reporting on yet more Google Search ranking volatility... I am seeing signs of a Google Search ranking update and volatility over the past 24 hours,

Imagine a boss who never speaks to you, changes KPIs overnight and penalises you for reasons you don't understand.