News

Insider · 7h

Carrots and sticks: How Google, Microsoft, and Meta are reshaping performance management

Big Tech companies are prodding staff to do more with less through a mix of rewards and consequences, reflecting a shift toward leaner operations.
Insider · 1d

Google is shaking up its compensation to incentivize higher performance

Google announced compensation changes focused on rewarding top performers, as Big Tech shifts toward driving higher employee productivity.
Search Engine Land on MSN.com · 2d

Google disables Discover performance report hack to get desktop data

For the past day or so, there was a way to see how Google Discover was performing over desktop and mobile - but Google disabled that this morning.
Search Engine Journal · 1d

Channel Reporting Is Coming To Performance Max Campaigns

Google introduces new channel-level, search term, and asset reporting for Performance Max. The updates give advertisers greater transparency into campaign performance across all Google surfaces.
Search Engine Roundtable · 1d

Google Search Console Discover Performance Report Hack Suggests Desktop & Mobile Data Filters Coming

We know Google will be bringing Google Discover to the desktop interface, heck, we've seen Google testing it for a while now. But did you know that Google will also show the breakdown of mobile versus desktop performance of Google Discover in Console?
Adweek on MSN.com · 1d

Google Is Finally Showing Buyers Where Pmax Ads Run, As Antitrust Pressure Mounts

Buyers will also be able to see metrics like impressions, clicks, conversions, and costs broken down by ad format and channel, a shift from the current reporting that aggregates p
Search Engine Land on MSN.com · Oct 18, 2024

How to analyze PPC performance metrics

However, only the appropriate metrics are needed for relevant performance analysis. To elevate your performance analysis, you must shift from relying solely on Google platform data to ...
Zacks.com on MSN.com · 6d

Here's What Key Metrics Tell Us About Alphabet (GOOGL) Q1 Earnings

Although the revenue and EPS for Alphabet (GOOGL) give a sense of how its business performed in the quarter ended March 2025, it might be worth considering how some key metrics compare with Wall Street estimates and the year-ago numbers.
Cyber Defense Magazine · 5d

Not Just Another List of Top 10 Metrics You Should Measure

In the world of cybersecurity, we've all encountered those articles: lists that tell us the top ten metrics to track to improve performance, strengthen security posture or communicate and impress the board.
Icon for mashable.comMashable · Oct 14, 2016

Two Google publisher metrics suspended over missed deadline

In the wake of revelations that Facebook overestimated a key video metric for years, Google -- the other half of the mobile advertising duopoly -- is having troubles of its own. While Google's ...
SD Times · 16d

Google Play Console gets a makeover to provide app developers with easier access to insights into performance and quality

The new app dashboard now groups metrics into four core developer objectives, like test and release, grow users, and more.
Icon for www.androidauthority.comAndroid Authority · 16d

Android is getting smarter about spotting battery-hungry apps

Google has introduced a new metric in ... Down the line, the company plans to roll out additional metrics focused on performance and battery life, and may even explore changes to the Play Store ...
Slator · 15d

Google Calls for Rethink of Single-Metric AI Translation Evaluation

A new study by researchers from Google and Imperial College London challenges a core assumption in AI translation evaluation: that a single metric can capture both semantic accuracy and naturalness of translations. “Single-score summaries do not and cannot give the complete picture of a system’s true performance,” the researchers said.
Icon for www.marketingprofs.comMarketing · 24d

If You Don't Measure, You Can't Manage: The Best Marketing Metrics

Without metrics to track performance, marketing and business plans are ineffective. For marketers, three primary metrics constitute a starting point for tracking their performance. Once companies are aware of their competitive position, their desired ...