News

Insider · 1d

Google is shaking up its compensation to incentivize higher performance

Google announced compensation changes focused on rewarding top performers, as Big Tech shifts toward driving higher employee productivity.
Search Engine Roundtable · 57m

Official Google Ads Channel‬‭ Reporting For Performance Max & More

In early March, it was <a href=" that Google Ads will be rolling out channel reporting for Performance Max campaigns. Well, now it is official, Google said they are introducing "‭new‬‭ channel-level‬‭ reporting‬‭ in‬‭ Performance‬‭ Max" plus,
Search Engine Journal · 20h

Channel Reporting Is Coming To Performance Max Campaigns

Google introduces new channel-level, search term, and asset reporting for Performance Max. The updates give advertisers greater transparency into campaign performance across all Google surfaces.
Icon for mashable.comMashable · Oct 14, 2016

Two Google publisher metrics suspended over missed deadline

While Google ... viewership metrics. The Measurement Rating Council -- the benchmark accreditor for how online ad impressions are measured -- announced the decision last month, Business Insider ...
Search Engine Land on MSN.com · Oct 18, 2024

How to analyze PPC performance metrics

These metrics are directly related to the business objectives ... To elevate your performance analysis, you must shift from relying solely on Google platform data to incorporating a mix of ...
SD Times · 15d

Google Play Console gets a makeover to provide app developers with easier access to insights into performance and quality

The new app dashboard now groups metrics into four core developer objectives, like test and release, grow users, and more.
Icon for www.marketingprofs.comMarketing · Apr 5, 2024

Which Metrics Measure Marketing's Impact on Business and Influence Strategic Direction?

And once we've mastered leading indicator metrics, we're only a few financial models away from predictive models—those that allow us to predict a business outcome. Creating Your Marketing Executive Dashboard Marketing performance management and metrics ...
Icon for www.marketingprofs.comMarketing · 24d

Marketing Activity Metrics Mean Little: Here's How to Really Prove Marketing's Value

Wouldn't a conversation about how and why Marketing is moving the needle for the business be far more productive? Of course it would be. So make sure that you can have that discussion. When your metrics link marketing performance to business outcomes ...
Zacks.com on MSN.com · 6d

Here's What Key Metrics Tell Us About Alphabet (GOOGL) Q1 Earnings

Although the revenue and EPS for Alphabet (GOOGL) give a sense of how its business performed in the quarter ended March 2025, it might be worth considering how some key metrics compare with Wall Street estimates and the year-ago numbers.