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Google Analytics adds new data quality features to help track campaigns and overcome privacy limitations. Google Analytics adds features to improve data accuracy as privacy rules limit tracking. New attribution tools track campaigns even when users decline cookies.

Data on 4.7 million members was captured over almost four years from a misconfiguration that sent Google Analytics data to Google Ads.

Shopify is phasing out legacy Google tag setups. Merchants need to migrate to the Google & YouTube app to maintain accurate tracking.

If you were a Blue Shield of California member in the past few years, you may have been targeted by online ads based on your private health information. Blue Shield of California is notifying 4.7 million people — the majority of its 6 million members — about a data breach.

A week or so ago, Google Analytics made some updates to how it handles campaign data quality and attribution reporting. Many are now seeing a new label named "Data not available" show up in their GA4 reporting.