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One is the amount advertisers are willing to pay Google for a user to click their ad, and others are the relevance of the ad to the search and ... potential customers. AdWords was launched in ...

Almost all of the 100 most expensive Google AdWords keywords in the United States are related to lucrative legal terms, according to recent research from ClickZ, EmpericalProof, and SEMrush. The report was based on March 2016 US data from SEMrush's ...