Google Ads Display Keywords: Everything you need to know
So, when you use keywords in your display or video campaign, Google matches them to the website or video’s content or central theme. For example, if you’re using “AdWords” as a keyword ...
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Free and Paid Ways to Promote Your Brand on YouTube
Tools for Google AdWords for Video To find out what keywords and videos are popular with YouTube users (to place your ads in or near them), test them with YouTube AdWords Keyword Tool, and then see which videos rank top for the most popular keywords.