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CMSWire · 2d

SEO vs. AISO: What AI Search Optimization Means for Brand Strategy

Marketers should embrace AI Search Optimization (AISO) as an opportunity to apply holistic approaches to search behavior assessed within analytic tools. This means optimizing not just for keywords but for the entire search experience, including AI-generated summaries, featured snippets and voice search results.
Icon for www.businessinsider.comBusiness Insider · Mar 21, 2023

4 SEO strategies that'll supercharge your website's ranking, from real small business owners who use them

Business owners and SEO experts said a good URL and strong meta descriptions are key. But don't overstuff your content with keywords or mimic other websites' copy. This article is part of ...