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An example of information that could be found in a market report would be ‘46 per cent of adults aged 35–50 visit a coffee shop at least once a month’. This could help a business decide ...

Secondary research can include population ... they need and don’t currently have. For example, a company that’s considering starting a business might conduct market research to test the ...

An example of information that ... This could help a business decide which customers to target. An advantage of secondary market research is that it is quick and easy to gather, as the data ...