mavii

‘Qualitative’ refers to data that is not numerical. Examples: written or spoken word, videos, audio recordings and songs, poems, stories, drama, pictures, photographs, and many other art forms. ‘In our design workshop, we asked groups to draw what ...

The proposed systematic sensemaking approach draws on qualitative methods to derive deep insights into lived market experiences, including consumption journeys, market-oriented collectives, and practice diffusion and adaptation. Qualitative research ...

Thus, the purpose of this qualitative study was to describe the experiences of elite female athletes as they navigate pregnancy, and to identify sport policy considerations regarding participation during pregnancy. Methods Twenty athletes (mean age 35±5 ...

Let's do some market research. Yes, let's get some data. So, we could either get quantitative data or qualitative data. So, quantitative data is usually numerical, like a statistic. For example ...

The average length of a typical (offline) qualitative research project is, for most of us, likely to be around 10-12 weeks. The average time devoted to the debrief of the findings from these projects is likely 45 minutes. And, as our client's become ever ...